Why Graphic Design?

In this day and age graphic design is applied just about everywhere. The tool is applied as a form of communication by applying visuals to assist with problem-solving. A common trend is that society learns visually, even if it is not seen as the most dominant form of learning such as auditory or written content. Promotional strategies are a perfect example, marketing giant HubSpot identified that 70% of marketing content applies visual strategies. Visuals allow straightforward learning to avoid applying lengthy and in-depth volumes of content. Bridge Creations like to define this effect as effortless learning, to understand content, news, and facts that are simplistic.

The Effect of Graphic Design

What does the process of graphic design have to involve however, it is more than just about making something “nice and pretty”. The list goes on why graphic design is needed, carrying out an idea, creating awareness about an event, promoting a business, and educating news quickly. Graphic design has a psychological effect to assist with problem-solving. There may be a cool idea, upcoming occasion, business report, or issue to educate about, through graphic design you assist the situation. Applying graphic design engages the public to buy a product, commit to a service, learn about news, and understand an issue. Society learns from graphic design solutions such as print products, video adverts, social media images, banners, and brand identity.

Visuals and Society

But then you wonder, how large is graphic design?  Let’s use one of the biggest learning trends of social media. By January 2022, Statista estimated social media will have up to 3.96 billion users across the world. Startup Bonsai identified that social media giant Facebook users are most engaged with images, with 65% viewing photos and 46% watching videos for news, updates and awareness. Think about it, every day new knowledge is created, something is happening and ideas are being generated, with visuals you promote these contexts!

Contributing to the marketplace

Going back to effortless learning, graphic design content carries out points in the most basic way possible. From there, making the solutions look “pretty and nice” is the second layer of graphic design, as applying attractive layouts, shapes, fonts, colours, and images is just the cherry on top. Graphic design is focused on how the solution functions, conveys and connects to the audience. Look at the graphic design solutions and the impact that it creates:

• Social media images: Learn about a business, be persuaded by an innovative product, buy an essential service, or spread the news about something new
• Videos and animations: Be informed of upcoming events, tell a story, or capture a moment
• Business card: A way to connect with a network, customer, or curious person
• Flyer: Communicate about news, promotions, or actions in a certain context
• Logo: A unique image to represent a company to symbolise a product, offering or image
• Wayfinding: Assist with finding a destination through information graphics
• Packaging: Communicating the personality or unique features of a product to help attract customers

Want to learn more about the great impact of graphic design? Check out our case study on the redesigned Balance Mat logo