Balance Mat is a health technology provider offering a product to measure posture sway. The company resolved the pain point of poor posture and the restrictions of expensive methods to help measure posture and balance. The business’ innovative mat allowed measuring posture that is faster, simpler, and cost-effective. In 2022, as the business grew, it faced issues with a consistent visual language to connect with the public. The logo had issues communicating its product and features, as the logo at the time was excessively focused on conveying to an aged care demographic. The business identified the need to promote the product to its diverse customer groups such as researchers, scientists, trainers, and physiotherapists. The business required a redesigned logo to improve its visual language to better promote the product.
The need was to focus on a simplistic icon by incorporating the existing cross footprints shape. The idea allows for symbolising the product and better engaging the business’s diverse customer group. Furthermore, the footprints displayed the commonality that posture sway requires measuring a person’s feet through stepping, standing, moving, and landing. The idea potentially creates an identity for the business with the footprints as a unique icon to convey the service offering to measure posture through foot stances. The design captures the product and focus, rather than a particular audience.
Several different designs involved applying the cross footprint shape with the business name and slogan. The client appreciated a design of circled curves to show a modern feel and mainly, show the business’s mat product more simplistic. The design expanded to have the icon, company name, and slogan stacked, then requiring a correct colour tone to combine the themes of technology, and health. A final design was settled on a navy, royal blue and khaki colour scheme, with the company name sentence cased and the slogan capitalised.
Now, with a settled logo, then saw the development of a new visual language for Balance Mat. The revamped logo allowed ceased disagreement over the business’s very own image and agreement on a visual language to decide upon. In particular, the visual language saw a new colour palette applied on the balance mat product, an increase in promotional content, and a newly redesigned website. The redesigned logo allowed a visual language that is applied to the product which saw a new brand image in various events, products, and promotional content. The effect assists with product awareness, consumer persuasion and branding coherent with the business’s products. The new visual language hopes to influence the customer group to understand the need for sustainable body balance through an efficient posture measurement balance mat through the logo. The redesigned logo’s impact envisions a future for health service providers to invest in the product to assist with posture-related health implications and increase the awareness of posture sway through good balance.
Bridge Creations 