In 2022, the world enters the third year of the COVID-19 pandemic. With lockdowns and self-isolations, most of the world is living, socialising, working, and learning remotely. While the remote lifestyle provides us freedom at home, we need to retain health whether staying physically active, connecting with others, and maintaining a wholesome mind. Health providers require providing services to assist the well-being of society, however, overcoming struggles in the pandemic for physical consultations, and access to patients. October 2022 saw an innovative approach to this flexible lifestyle which saw Spa and Health Club Mama Palms introduce live stream meditation classes. The classes provide access to mindful meditation for families at home to be flexible and move beyond physical attendance of beauty and healthcare services.
A flyer was required to promote the classes to empathise with a theme to relieve the mind and body to ensure a relaxing and alleviating thought while participating in health-related activities. The design applied the business brand image and empathised with the key messages through the typography to tell a story for the user to gain benefits of flexible access, meditation mindfulness, and communal connections through the live stream classes. The design allowed the business to promote the service simplistically, the method to increase the rate of customers, and relieve a patient’s well-being, particularly during the remote lifestyle we are all living in.
bridgecreations.com.au 