Lingosing! is a start-up business that provides education through nursery rhymes. The business entered the market in late 2022. Conducting a market test, the business searched for customers to sell their value proposition. The research identified that music provides great value through entertainment to teach kids grammar, vocabulary, and languages. Identifying that music is a standout education method required generating leads, connecting with customers, and promoting the business.
The communication platforms required displaying music to convey Lingosing!’s unique service. The business card design required incorporating music elements as the primary learning method. The design displayed the logo to promote the brand image of learning through a large treble clef shape and a “songs that teach languages” caption to convey the primary focus on music.
With a communication platform, the business card allowed an effective manner to quickly create connections. The launch had an immediate impact by generating leads with education services at network events. The method assisted with a market entry plan to help attract and grow the customer base of Lingosing!
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