Designing for Behaviour

Graphic design and decision-making, a connection between art and science. For decades, graphic design applies as a method for business strategies to connect, grow and engage with the public. The public use graphic design to create a personality, sell an idea and educate knowledge. With graphic design, you have a visual solution, a logo, a brand identity, a flyer, a social media tile, and a video advertisement. Combine the visual strategy with behaviour you have an outcome.

Learning Through Visuals

What is the impact of visual content? Visuals commonly involve images, figures, and illustrations as a form to educate the public. Think about it, visuals apply everywhere; When you watch your favourite shows on TV, an advertisement will appear. When you explore social media, images or videos about everyday news appear on every scroll. When you go around public promotional content applies everywhere. These media all communicate a fact or evidence to carry our knowledge. As graphic design persuades the human mind to sell an idea, understand a context or promote a purpose.

Visual Awareness

Communicating visual content allows triggering a mind to assist with awareness. All forms of awareness involve telling a story, conveying a message, and promoting a cause. The benefit of visuals is that a message conveys quickly and does not involve a lengthy method to communicate knowledge. A business may tell a story about what its service can do to benefit health, assist a problem the business strives to solve or educate the public about a business niche. Regarding health, spreading awareness of health implications assists various areas such as prevention strategies of health implications, health living guidelines, and the understanding of unhealthy experiences.

Behavioural Cognition

Through graphic design and behaviour, it involves a lesson conveyed to the public. The benefit of applying visuals is to communicate context more straightforward. Because when you think about it, human behaviour such as eating, sleeping, exercising, and thinking existed for decades. By combining visuals with behaviour, you aim for an end goal and apply appealing, profound, and expressive content to engage with your audience. The engagement of visuals ensures a range of benefits whether it is selling your product, having your end-users live healthily, or promoting your business idea.

Want to understand design and behaviour? Check out our feature article published by Digital Journal